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Here is the problem:
— Albert Einstein.
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We use brand strategy to create a roadmap for how you can build your brand fast and in the full view of your ideal target market, and to ensure you have everything in place for the good and tricky times.
Questions we can help you with:
• What is our purpose?
• How can we differentiate from the other people like us out there?
• How can we drive a consistent story of our brand in different locations?
• How many sub brands do we need and which ones matter?
• What type of experience do we give our team?
• How can we make our brand the go to in our industry?
• How can we make sure our infrastructure is designed to create change?
Presenting assets of your brand's visual, verbal, sound and sense to a whole new market shouldn't be done lightly or rushed, your brand just like us needs to be consistent and be able to communicate correctly in different environments.
Questions we can help you with:
• What should our brand and logo look like?
• What should we name the business and our products?
• What parts of the business are iconic and sentimental to our brand and logo?
• What is our brand voice?
• How should our brand sound to people who interact with it online and in person?
• How should our brand look and communicate at certain times of the year?
• How should our brand be designed across all our social media platforms?
By designing a brand that gives more than just a surface level experience with your product or service you will create a deeper connection with your enduser and form an unbreakable relationship that will last a lifetime.
Questions we can help you with:
• How can we make our brand more than just a product and turn it into an experience?
• How is our in store design offer more to our customers?
• How could we tell a story using customer experiences?
• How could we ensure our brand is meeting our customer’s sustainability needs?
• How can we better engage our customers with what we offer?
• How can we do to have a big impact on our customer’s perception of our brand?
• What experiences could we create that would resonate with our audiences on a deeper level?
Creating guideline's, frameworks, training and tools that educate and inspire brand consistency is vital to sustain your brand going forward. Over the years your brand will be in the hands of teams, franchise owners, suppliers, printers and designers, so ensure that things are put in place to manage and protect your brand.
Questions we can help you with:
• How can we manage and govern our brand consistently, across all touchpoints?
• How and what do we provide our teams so they can manage our brand?
• How can we ensure our brand is recognised and loved locally or even globally?
• How can we manage our brand in a more simple way?
• How do we create and involve brand ambassadors?
• How can we turn sustainability into a competitive advantage?
By aligning your employees and team to embody the brand, its core values and to fulfil the brand strategy you will create a culture thats consistent with everyone creating a vibe that will inspire everyone who interacts with them.
Questions we can help you with:
• How is our company culture perceived by our team?
• How do we align our leadership to our brands new vision and purpose?
• How can we create and embed a brand–led culture across our business and multiple sites?
• How do we let our team be proud and feel a belonging in our business?
• How can our team experience grow and change over time to promote the brand?
• How can we bring our brand strategy to life in a remote or hybrid work environment?
• How can we improve our teams experience?
• How can we ensure our brand attracts and retains top talent?
By Measuring and tracking your brands performance, its easier to see whats working and what is costing you money. It also shows gaps in the business that could be filled or new opportunities to explore.
Questions we can help you with:
• Which brand decisions will provide the best financial payouts for our business?
• Could our brand branch out into new categories?
• What is the biggest growth potential for our brand?
• How can we measure and track our brand’s performance over the years?
• Can we track our brand’s performance, online and offline?
• What is our brand worth?
A Solid Brand Strategy:
As with any long journey its always safer, cost effective, and more enjoyable when you prepare, know your destination and what obstacles you will encounter before you even start. The strategy session is a great way to really understand your business, brand, customers, possible challenges, extra revenue streams, plans of action for any issue that may show up. We really are the Sat Nav of your brand and we can make sure you arrive at your destination.
Increased visibility and recognition:
A strong visual brand identity will help your business stand out from the competition in a busy market and be recognised on a larger scale by your customers.
Improved ability to charge premium prices:
Its no secret that strong brands charge premium prices, and the trust built from your brand means people will choose you over a cheaper business in the same space.
Enhanced employee engagement and pride in the company:
People love to belong, this is true with your employee's, a strong brand and healthy culture will make your team more engaged and proud to work for your company keeping a high staff retention.
Increased business growth and profitability:
By creating a solid brand people will fall in love with you and will buy from you and stay with you, a natural byproduct of this is business growth and an increases to your profits.
WHATS THE PROCESS?
LETS WORK TOGETHER
Absolutely outstanding from start to finish. Working with Jay has been phenomenal to say the least. Jay's ideas, passion and dedication clearly reflects the quality in his work and his reliability is supurb!. I would highly recommend Jay to anyone requiring these services. Thanks again Jay! looking forward to future projects with you.
Peter Cahill
Strauss & Kruger
Lincolnshire,
United Kingdom
Charles Johnson,
Charles Stacy Organic CBD
Los Angeles,
USA
Michelle Lloyd
United ArtSpace
Shropshire,
United Kingdom
Jay has worked so hard on our brand design and marketing strategy. He is is very very gifted at what he does. Really understanding our brand and helping us to understand our audience better!So grateful!
Fiona Kirby-Smith
Metanoia Training
Lincolnshire,
United Kingdom
I am pleased to say I have worked with Jay at Aniko Branding on many occasions. Each time he has exceeded my expectations. It’s as if he knows what you want before you do if you know what I mean. His professionalism is unmatched and I can whole heartedly recommend you give him the chance to full-fill all your design and branding requirements. Keep up the great work.
Scott Hider
Hider Managment
Phuket,
Thailand
I am beyond thrilled with the logo that Jay designed for my company, Durrick Designs. As a logo and website designer myself, I came to Jay for a brand strategy and logo design because I was simply too close to my own business to design something myself that I would be really happy with in the end. We spent a great deal of time going over the archetypes and he helped me to better understand myself and the customers I want to serve, so I could approach my rebrand and website redesign more succinctly. I love my new logo, color palette and brand. It's fresh, contemporary and serves the customers I'm looking to help locally in America and beyond. I am a small boutique agency serving small to mid-sized business across the globe.
Mallory Durrick,
Durrick Designs
Philadelphia,
USA
Would highly recommend Aniko Branding. Communication throughout the whole process was informative and helpful, got sent a lot of design concepts with a great deal of thought and attention to detail. The end product was fantastic and just what I wanted, well worth what I paid.
Eddie Vessey
EV Sound Studio
Lincolnshire,
United Kingdom
Couldn't be happier with the new logo design and business cards Aniko Branding made for me... Absolutely first class service at a great price!! Highly recommended!!
Dave Wooldridge
Woolworx
Lincolnshire,
United Kingdom
Working with Jay Kingman at Aniko Branding was a pleasure. Not only is Jay creative and thoughtful, but he also had an amazing ability to understand our business. We and our customers loved the outcome.
Scott Anderson
Liv2
St Louis,
USA