We create clarity, confidence & consistency for your brand.

We’re a Brand Strategy & Identity Design studio based in the UK. We help founders build premium, iconic brands that stand out in the world around them and command attention.

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When your brand doesn’t feel right...
Everything feels difficult.

You've put time, energy, and heart into your business, but the brand still doesn't feel like you. Maybe it looks inconsistent. Maybe your message gets lost. Or maybe you're attracting the wrong kind of customers entirely. And the more you try to fix it, the more uncertain it all feels. It's not that your business is broken. You just need a brand that brings clarity, connects with the right people, and builds long-term trust. Whether you're pivoting, growing, or just starting to take things seriously, this is where the right brand strategy changes everything.

Common problems

Struggle to find ideal customers but you can easily find the bad ones?

Poor public opinion of your business is way off and needs to change?

Your business isn't making the money that it should be?

Struggling to scale your businesses but not sure how?

Unsure of how to start your business idea and don't know how to start

Your business is stuck and you can't move to the next level?

Your competition is crippling your businesses when it shouldn't be?

The Aniko solution

Develop a brand framework that will point your brand in the right direction.

Get your team aligned with the value of branding, your brand and its culture.

Create a brand strategy that can boost your business income.

Create brand story that builds an emotional connection with customers.

Develop precise easy actionable steps that will grow your brand.

Find gaps in the market and identify the best opportunities that exist for you.

Give your business a personality that will connect with the public.

How we can help your business gain that edge.

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  • Brand Strategy

    We use brand strategy to create a roadmap for how you can build your brand fast and in the full view of your ideal target market, and to ensure you have everything in place for the good and tricky times.

    Questions we can help you with:

    • What is our purpose?• How can we differentiate from the other people like us out there?
    • How can we drive a consistent story of our brand in different locations?
    • How many sub brands do we need and which ones matter?
    • What type of experience do we give our team?
    • How can we make our brand the go to in our industry?
    • How can we make sure our infrastructure is designed to create change?

  • Logo Design & Identity

    We use logo and identity design to create a cohesive, memorable visual language that reflects your values, connects with your audience, and builds recognition across every touchpoint.

    Questions we can help you with:

    • How can we design a logo that feels timeless, not trendy?
    • What visual identity best represents who we are and what we stand for?
    • How can we make sure our logo works across all platforms from signage to social media?
    • What brand assets do we need beyond the logo to feel consistent and professional?
    • How do we use colour, typography, and imagery with purpose?
    • What’s the right balance between creativity and clarity in our identity?
    • How can our visual identity support long-term brand growth and trust?

  • Web Design

    We use web design to create intuitive, engaging online experiences that not only look great but work hard helping you build trust, guide visitors, and convert them into loyal customers.

    Questions we can help you with:

    • How can our website clearly communicate who we are and what we do?
    • What structure and layout will give our users the best experience?
    • How do we make sure our site looks and works great on all devices?
    • What should we include on each page to guide visitors towards action?
    • How can we make our website faster, easier to use, and more accessible?
    • How do we bring our brand to life online through design, copy, and interaction?
    • How can we future-proof our site to grow with our business?

  • Marketing Tools

    By building the right marketing tools alongside your brand identity, you give your business structure from day one. You avoid guesswork, inconsistency, and rushed visuals. Instead, you launch with clarity. Every touchpoint feels considered, aligned, and intentional. When your marketing tools are designed as part of your brand system, you communicate with confidence. Your visuals, messaging, and presence work together to support growth rather than hold it back.

    We can help create things like this:
    • Social Media Templates
    • Presentation Templates
    • StationaryBrochure / Flyer
    • Signage & Way finding
    • Posters
    • Packaging

    • Roller Banners

Our simple 4 step process to create a brand that not only looks great, but works great too.

Discover

We start by getting to the heart of your business, your purpose, your values, and the people you want to serve. This is where we uncover clarity.

Define

Next, we shape your brand strategy, positioning, personality, and messaging. This is where everything starts to align.

 

Design

We bring it all to life visually and verbally with a consistent brand identity that feels like you and connects with your ideal customer.

 

Defend

We work with the top IP protection agencies to legally safeguard your brand with trademark filings before launch.

 

Our work

What our clients say.

Over the years we have had the pleasure of working with many business owners from around the world. We understand that branding is not a one-size-fits-all solution, and that each business has its own unique needs. That's why we take the time to get to know each of our clients and their businesses inside and out first before we start.

Contact Us

Strauss & Kruger

Absolutely outstanding from start to finish. Working with Jay has been phenomenal to say the least. Jay's ideas, passion and dedication clearly reflects the quality in his work and his reliability is supurb!. I would highly recommend Jay to anyone requiring these services. Thanks again Jay! looking forward to future projects with you.

Peter Cahill
Strauss & Kruger

Lincolnshire,
United Kingdom

Charles Stacy Organic CBD

My experience working with Aniko Branding has been superior to say the least. They provided a comprehensive experience in building my brand from conception. I highly recommend them for all developmental branding services.

Charles Johnson,
Charles Stacy Organic CBD

Los Angeles,
USA

United Artspace

Jay is one of the nicest, most trust worthy people I’ve worked with. His dedication to customer satisfaction is through the roof. Jay is great at understanding the client need and working out the design / strategy until it’s right. Jay designed all my company branding and it’s still going strong 7 years on. We’ve had additional design work since then for added services within the business and all our branding looks on point and cohesive.

Michelle Lloyd
United ArtSpace

Shropshire,
United Kingdom

Metanoia Training

Jay has worked so hard on our brand design and marketing strategy. He is is very very gifted at what he does. Really understanding our brand and helping us to understand our audience better!So grateful!

Fiona Kirby-Smith
Metanoia Training

Lincolnshire,
United Kingdom

Hider Management

I am pleased to say I have worked with Jay at Aniko Branding on many occasions. Each time he has exceeded my expectations. It’s as if he knows what you want before you do if you know what I mean. His professionalism is unmatched and I can whole heartedly recommend you give him the chance to full-fill all your design and branding requirements. Keep up the great work.

Scott Hider
Hider Managment

Phuket,
Thailand

Durrick Designs

I am beyond thrilled with the logo that Jay designed for my company, Durrick Designs. As a logo and website designer myself, I came to Jay for a brand strategy and logo design because I was simply too close to my own business to design something myself that I would be really happy with in the end. We spent a great deal of time going over the archetypes and he helped me to better understand myself and the customers I want to serve, so I could approach my rebrand and website redesign more succinctly. I love my new logo, color palette and brand. It's fresh, contemporary and serves the customers I'm looking to help locally in America and beyond. I am a small boutique agency serving small to mid-sized business across the globe.

Mallory Durrick,
Durrick Designs

Philadelphia,
USA

EV Sound Studio

Would highly recommend Aniko Branding. Communication throughout the whole process was informative and helpful, got sent a lot of design concepts with a great deal of thought and attention to detail. The end product was fantastic and just what I wanted, well worth what I paid.

Eddie Vessey
EV Sound Studio

Lincolnshire,
United Kingdom

Woolworx

Couldn't be happier with the new logo design and business cards Aniko Branding made for me... Absolutely first class service at a great price!! Highly recommended!!

Dave Wooldridge
Woolworx

Lincolnshire,
United Kingdom

Liv2

Working with Jay Kingman at Aniko Branding was a pleasure. Not only is Jay creative and thoughtful, but he also had an amazing ability to understand our business. We and our customers loved the outcome.

Scott Anderson
Liv2

St Louis,
USA