The Black variant of he Aniko Branding logo

Clarity, Confidence & Consistency for Your Brand

This isn’t about chasing trends. It’s about building a brand that feels right for you, your audience, and your goals.

Most businesses don’t need to work harder, they need a brand that works smarter. At Aniko Branding, we help you shape a clear brand strategy, refine your visual identity, and align everything with your ideal customer so your business connects, grows, and lasts.

Start My Brand Journey

A collection of branding projects from oils to surfwear.

When Your Brand Doesn’t Feel Right, Everything Feels Harder.

You’ve put time, energy, and heart into your business, but the brand still doesn’t feel like you. Maybe it looks inconsistent. Maybe your message gets lost. Or maybe you’re attracting the wrong kind of customers entirely. And the more you try to fix it, the more uncertain it all feels. It’s not that your business is broken. You just need a brand that brings clarity, connects with the right people, and builds long-term trust. Whether you’re pivoting, growing, or just starting to take things seriously, this is where the right brand strategy changes everything.

Common problems

Struggle to find ideal customers but you can easily find the bad ones?

Poor public opinion of your business is way off and needs to change?

Your business isn't making the money that it should be?

Struggling to scale your businesses but not sure how?

Unsure of how to start your business idea and don't know how to start

Your business is stuck and you can't move to the next level?

Your competition is crippling your businesses when it shouldn't be?

The Aniko solution

Develop a brand framework that will point your brand in the right direction.

Get your team aligned with the value of branding, your brand and its culture.

Create a brand strategy that can boost your business income.

Create brand story that builds an emotional connection with customers.

Develop precise easy actionable steps that will grow your brand.

Find gaps in the market and identify the best opportunities that exist for you.

Give your business a personality that will connect with the public.

"We cannot solve our problems with the same thinking we used when we created them."

— Albert Einstein.

Discover

We start by getting to the heart of your brand, your purpose, your values, and the people you want to serve. This is where we uncover clarity.

Define

Next, we shape your brand strategy: your positioning, personality, and messaging. This is where everything starts to align.

Design

Finally, we bring it all to life visually and verbally with a consistent brand identity that feels like you and connects with your ideal customer.

Defend

Working with the UK's best IP protection agency to legally safeguard your brand with trademark filings before your launch.

Why Your Story Matters. Not Just Logo & Colours

Your mission, values, and vision deserve more than aesthetics. We help you share the why, AKA the emotional heart of your brand to build meaningful connections and long term loyalty. When visitors land here, they stay, engage, and take action.

OUR TOOL KIT

Tools we use to give your brand the best start.

CONTACT US

  • Logo Design & Identity

    We use logo and identity design to create a cohesive, memorable visual language that reflects your values, connects with your audience, and builds recognition across every touchpoint.

    Questions we can help you with:

    • How can we design a logo that feels timeless, not trendy?
    • What visual identity best represents who we are and what we stand for?
    • How can we make sure our logo works across all platforms from signage to social media?
    • What brand assets do we need beyond the logo to feel consistent and professional?
    • How do we use colour, typography, and imagery with purpose?
    • What’s the right balance between creativity and clarity in our identity?
    • How can our visual identity support long-term brand growth and trust?

  • Web Design

    We use web design to create intuitive, engaging online experiences that not only look great but work hard helping you build trust, guide visitors, and convert them into loyal customers.

    Questions we can help you with:

    • How can our website clearly communicate who we are and what we do?
    • What structure and layout will give our users the best experience?
    • How do we make sure our site looks and works great on all devices?
    • What should we include on each page to guide visitors towards action?
    • How can we make our website faster, easier to use, and more accessible?
    • How do we bring our brand to life online through design, copy, and interaction?
    • How can we future-proof our site to grow with our business?

  • Brand Strategy

    We use brand strategy to create a roadmap for how you can build your brand fast and in the full view of your ideal target market, and to ensure you have everything in place for the good and tricky times.

    Questions we can help you with:

    • What is our purpose?• How can we differentiate from the other people like us out there?
    • How can we drive a consistent story of our brand in different locations?
    • How many sub brands do we need and which ones matter?
    • What type of experience do we give our team?
    • How can we make our brand the go to in our industry?
    • How can we make sure our infrastructure is designed to create change?

  • Brand Experience

    By designing a brand that gives more than just a surface level experience with your product or service you will create a deeper connection with your enduser and form an unbreakable relationship that will last a lifetime.

    Questions we can help you with:

    • How can we make our brand more than just a product and turn it into an experience?
    • How is our in store design offer more to our customers?
    • How could we tell a story using customer experiences?
    • How could we ensure our brand is meeting our customer’s sustainability needs?
    • How can we better engage our customers with what we offer?
    • How can we do to have a big impact on our customer’s perception of our brand?
    • What experiences could we create that would resonate with our audiences on a deeper level?

  • Brand Management

    Creating guideline's, frameworks, training and tools that educate and inspire brand consistency is vital to sustain your brand going forward. Over the years your brand will be in the hands of teams, franchise owners, suppliers, printers and designers, so ensure that things are put in place to manage and protect your brand.  

    Questions we can help you with:

    • How can we manage and govern our brand consistently, across all touchpoints?
    • How and what do we provide our teams so they can manage our brand?
    • How can we ensure our brand is recognised and loved locally or even globally?
    • How can we manage our brand in a more simple way?
    • How do we create and involve brand ambassadors?    • How can we turn sustainability into a competitive advantage?

  • Brand Performance

    By Measuring and tracking your brands performance, its easier to see whats working and what is costing you money. It also shows gaps in the business that could be filled or new opportunities to explore.

    Questions we can help you with:

    • Which brand decisions will provide the best financial payouts for our business?
    • Could our brand branch out into new categories?
    • What is the biggest growth potential for our brand?
    • How can we measure and track our brand’s performance over the years?
    • Can we track our brand’s performance, online and offline?
    • What is our brand worth?

92%

92% of consumers would be willing to pay more for the same product or service when buying from a trusted brand.

90%

90% of all purchase decisions are based on people having an emotional connection with the brand.

70%

70% of people are more likely to buy from a brand they know.

20%

People are 20% more likely to remember a brand that uses storytelling within the brand strategy.

Key benefits of owning a brand...

  • A Solid Brand Strategy:
    As with any long journey its always safer, cost effective, and more enjoyable when you prepare, know your destination and what obstacles you will encounter before you even start. The strategy session is a great way to really understand your business, brand, customers, possible challenges, extra revenue streams, plans of action for any issue that may show up. We really are the Sat Nav of your brand and we can make sure you arrive at your destination.

  • Increased visibility and recognition:
    A strong visual brand identity will help your business stand out from the competition in a busy market and be recognised on a larger scale by your customers.

  • Greater customer trust and loyalty:
    A strong brand will create authority, credibility and trust with your customers making them more likely to do business with you and become an advocate for your business.

  • Improved ability to charge premium prices:
    Its no secret that strong brands charge premium prices, and the trust built from your brand means people will choose you over a cheaper business in the same space.

  • Enhanced employee engagement and pride in the company:
    People love to belong, this is true with your employee's, a strong brand and healthy culture will make your team more engaged and proud to work for your company keeping a high staff retention.

  • Increased business growth and profitability:
    By creating a solid brand people will fall in love with you and will buy from you and stay with you, a natural byproduct of this is business growth and an increases to your profits.

Our processs

What our clients say.

Over the years we have had the pleasure of working with many business owners from around the world. We understand that branding is not a one-size-fits-all solution, and that each business has its own unique needs. That's why we take the time to get to know each of our clients and their businesses inside and out first before we start.

LETS WORK TOGETHER

Strauss & Kruger

Absolutely outstanding from start to finish. Working with Jay has been phenomenal to say the least. Jay's ideas, passion and dedication clearly reflects the quality in his work and his reliability is supurb!. I would highly recommend Jay to anyone requiring these services. Thanks again Jay! looking forward to future projects with you.

Peter Cahill
Strauss & Kruger

Lincolnshire,
United Kingdom

Charles Stacy Organic CBD

My experience working with Aniko Branding has been superior to say the least. They provided a comprehensive experience in building my brand from conception. I highly recommend them for all developmental branding services.

Charles Johnson,
Charles Stacy Organic CBD

Los Angeles,
USA

United Artspace

Jay is one of the nicest, most trust worthy people I’ve worked with. His dedication to customer satisfaction is through the roof. Jay is great at understanding the client need and working out the design / strategy until it’s right. Jay designed all my company branding and it’s still going strong 7 years on. We’ve had additional design work since then for added services within the business and all our branding looks on point and cohesive.

Michelle Lloyd
United ArtSpace

Shropshire,
United Kingdom

Metanoia Training

Jay has worked so hard on our brand design and marketing strategy. He is is very very gifted at what he does. Really understanding our brand and helping us to understand our audience better!So grateful!

Fiona Kirby-Smith
Metanoia Training

Lincolnshire,
United Kingdom

Hider Management

I am pleased to say I have worked with Jay at Aniko Branding on many occasions. Each time he has exceeded my expectations. It’s as if he knows what you want before you do if you know what I mean. His professionalism is unmatched and I can whole heartedly recommend you give him the chance to full-fill all your design and branding requirements. Keep up the great work.

Scott Hider
Hider Managment

Phuket,
Thailand

Durrick Designs

I am beyond thrilled with the logo that Jay designed for my company, Durrick Designs. As a logo and website designer myself, I came to Jay for a brand strategy and logo design because I was simply too close to my own business to design something myself that I would be really happy with in the end. We spent a great deal of time going over the archetypes and he helped me to better understand myself and the customers I want to serve, so I could approach my rebrand and website redesign more succinctly. I love my new logo, color palette and brand. It's fresh, contemporary and serves the customers I'm looking to help locally in America and beyond. I am a small boutique agency serving small to mid-sized business across the globe.

Mallory Durrick,
Durrick Designs

Philadelphia,
USA

EV Sound Studio

Would highly recommend Aniko Branding. Communication throughout the whole process was informative and helpful, got sent a lot of design concepts with a great deal of thought and attention to detail. The end product was fantastic and just what I wanted, well worth what I paid.

Eddie Vessey
EV Sound Studio

Lincolnshire,
United Kingdom

Woolworx

Couldn't be happier with the new logo design and business cards Aniko Branding made for me... Absolutely first class service at a great price!! Highly recommended!!

Dave Wooldridge
Woolworx

Lincolnshire,
United Kingdom

Liv2

Working with Jay Kingman at Aniko Branding was a pleasure. Not only is Jay creative and thoughtful, but he also had an amazing ability to understand our business. We and our customers loved the outcome.

Scott Anderson
Liv2

St Louis,
USA