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The Black variant of he Aniko Branding logo

How does branding work?

Jay Kingman, January 27 2023

Any firm, big or little, needs to focus on creating its brand. In the business sector, it's common to hear people ask, "How does branding work?," and for good reason. When it comes to sticking out in a crowded market and developing a devoted following of customers, a powerful brand can make a world of difference. The notion of branding will be...

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Writing a Great Newsletter for Your Business: How to Find Content Ideas and Make it Engaging

Jay Kingman, January 26 2023

Creating a great newsletter for your business is a great way to stay connected with your customers, build relationships, and promote your brand. However, it can be challenging to know where to start when it comes to creating content for your newsletter. Here are some tips on how to find content ideas and make your newsletter

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Can branding really change consumer behaviours?

Jay Kingman, January 20 2023

When it comes to creating brand awareness, companies invest heavily in advertising and marketing campaigns to make sure that their brand is at the forefront of our minds. This can make it easier for us to consider a brand when we're ready to make a purchase, especially if we're not sure what exactly we're looking

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Brand awareness strategies in 2023

Jay Kingman, January 20 2023

Brand awareness is the degree to which a brand is recognised by potential customers. In today's competitive marketplace, creating and maintaining brand awareness is essential for businesses of all sizes. With so many options available to consumers, it's crucial that your brand stands out and is easily

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Should my business have a brand?

Jay Kingman, January 18 2023

When it comes to running a successful business, branding is key. But, you may be wondering, "Should my business have a brand?" The answer is a resounding yes! A brand is much more than just a logo or a name. It is the emotional and functional relationship that a customer has with a company. Having a strong brand can help you stand out in a...

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Why is personal branding important?

Jay Kingman, January 18 2023

But why is personal branding important? In today's digital age, it is more important than ever to have a strong personal brand. With the rise of social media and the internet, it is easy for potential employers, clients, and colleagues to find information about you. A strong personal brand can help you stand out in a crowded job market and make a...

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Which strategy best helps a famous brand company?

Jay Kingman, January 17 2023

Brand strategy is a crucial aspect of any business, especially for famous brand companies that have a wide reach and a large customer base. The question of "which strategy best helps a famous brand company" is a complex one, as there are many different approaches that can be taken. However, there are a few key benefits that a strong brand...

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What is the difference between a brand and a logo?

Jay Kingman, January 17 2023

When it comes to business, the terms "brand" and "logo" are often used interchangeably. However, they are two distinct concepts with different roles in the marketing and branding process. So, what is the difference between a brand and a logo? A brand is the overall image and reputation of a company or product. It encompasses everything from the...

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How to build brand trust

Jay Kingman, July 16 2022

Looking to see how to build brand trust in a successful business. Trust is the foundation upon which a brand's reputation is built, and it is essential for creating long-term relationships with customers. However, building trust with a brand is not always easy, and it is even easier to lose it. In this blog post, we will discuss some strategies...

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Why should a business want a rebrand, and who is it good for? Well everyone actually!

Jay Kingman, July 16 2022

I always get excited when I see a rebrand being implemented, especially when it’s one of the big brands and why should a business want a rebrand anyway? I’ve driven past this same Burger King everyday for the past 13 years. During this time you could easily say it’s become stale, tired, out dated and even disconnected with it target audience, the...

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