When it comes to business, the terms "brand" and "logo" are often used interchangeably. However, they are two distinct concepts with different roles in the marketing and branding process. So, what is the difference between a brand and a logo? A brand is the overall image and reputation of a company or product. It encompasses everything from the...
Read MoreLooking to see how to build brand trust in a successful business. Trust is the foundation upon which a brand's reputation is built, and it is essential for creating long-term relationships with customers. However, building trust with a brand is not always easy, and it is even easier to lose it. In this blog post, we will discuss some strategies...
Read MoreI always get excited when I see a rebrand being implemented, especially when it’s one of the big brands and why should a business want a rebrand anyway? I’ve driven past this same Burger King everyday for the past 13 years. During this time you could easily say it’s become stale, tired, out dated and even disconnected with it target audience, the...
Read More/rebrandyoutest/Aniko_Logo-i66bc.png "Black Aniko Branding Logo"){kind=logo}