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Jay Kingman, February 9 2023

The Road to Success: Why Knowing Your Target Customer is Key

Starting a business is no easy feat. It takes a lot of time, effort, and money to get it off the ground and running. But, unfortunately, many businesses still fail despite all the hard work that goes into creating them. Why is this the case? One major reason is that a lot of businesses don't know who their target customer is.

You might be thinking, "But I know who I want to sell to. I want to sell to everyone!" But the truth is, you can't sell to everyone. Trying to appeal to everyone will only result in a vague and lackluster brand that doesn't resonate with anyone.

That's why it's crucial to have a clear understanding of who your target customer is. This person should be at the forefront of every decision you make for your business. From the products or services you offer to the marketing strategies you employ, everything should be tailored to your target customer.

So, how do you figure out who your target customer is? Start by considering the following:

1. Demographics: What is the age, gender, income, education, and location of your target customer?

2. Needs and wants: What are their pain points and what do they need or want from your business?

3. Interests and hobbies: What do they enjoy doing in their free time?

4. Buying habits: How do they typically make purchases? Do they prefer to shop online or in-store?

By taking the time to answer these questions, you'll start to build a clear picture of who your target customer is. From there, you can start to create a strong brand strategy that speaks directly to them.

Having a strong brand strategy in place will not only help you attract your target customer, but it will also set the foundation for future growth and success. When you have a clear understanding of who your target customer is and what they want, you'll be able to make informed decisions about the direction of your business. This will help you stay focused and avoid wasting time and resources on efforts that aren't aligned with your target customer.

So knowing your target customer is key to the success of your business. By taking the time to understand who they are and what they want and what makes them tick, you'll be able to create a strong brand strategy that will set you on the road to success. So, don't ignore the importance of knowing your customer inside and out.

Written by

Jay Kingman

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