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Jay Kingman, February 18 2023

What are the 4 main components of visual brand identity?

So, what is visual brand identity, you ask? Well, it's basically the collection of visual elements that represent a brand and make it instantly recognisable to consumers. It's all the stuff you see - the logo, the colour scheme, the fonts, and the images - that come together to create a cohesive look and feel that sets a brand apart from the competition.

Now, let's dive into the 4 main components of visual brand identity:

1. Logo - The logo is the most recognisable element of any brand's visual identity. It's the little symbol or wordmark that you see everywhere, from the website to the product packaging to the business card. A great logo should be simple, memorable, and reflect the brand's personality and values.

2. Colour Scheme - The colours used in a brand's visual identity are also super important. They should be chosen carefully to evoke the right emotions and set the right tone. For example, blue is often used by banks and financial institutions because it conveys trust and stability, while red is often used by fast food chains because it's associated with energy and excitement.

3. Fonts - The fonts used in a brand's visual identity are also crucial. They should be legible, but also reflect the brand's personality. For example, a luxury brand might use a fancy, cursive font to convey elegance and sophistication, while a tech startup might use a modern, sans-serif font to convey innovation and cutting-edge technology.

4. Images - Finally, the images used in a brand's visual identity are also important. They can include photographs, illustrations, and graphics that help to tell the brand's story and reinforce its values. These images should be consistent with the overall look and feel of the brand's visual identity.

So, there you have it - the 4 main components of visual brand identity.By getting these elements right, a brand can create a strong and memorable visual identity that helps it stand out in a crowded marketplace. Have fun experimenting with your own visual identity and let your creativity run wild!

Written by

Jay Kingman

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