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Jay Kingman, February 18 2023

What is an example of core identity of a brand?

Today we're going to talk about the core identity of a brand. Exciting, right? I know you're on the edge of your seats already.

So, what exactly is a core identity? Simply put, it's the heart and soul of a brand - the values, personality, and beliefs that define who the brand is and what it stands for. It's what makes a brand unique and differentiates it from the competition.

Now, let's get to the fun part - an example of a core identity of a brand. Let's talk about a brand we all know and love: Disney.

When we think of Disney, what comes to mind? For most of us, it's the magical world of childhood wonder and imagination. And that's exactly what Disney's core identity is all about - creating a magical and unforgettable experience for their audience.

Disney's core identity is based on a few key values: creativity, imagination, storytelling, and family. They believe in the power of storytelling to transport us to new worlds and inspire us to dream big. They value creativity and innovation, always pushing the boundaries to create new and exciting experiences for their audience. And, of course, they're all about family - creating experiences that bring people together and create memories that last a lifetime.

This core identity is reflected in everything that Disney does, from their movies to their theme parks to their merchandise. The iconic Disney logo, the famous castle at the beginning of every movie, the magical theme park rides - they all embody the core identity of the brand.

So, there you have it - an example of a core identity of a brand. It's all about what makes a brand special and sets it apart from the rest. And, let's be real, who doesn't love Disney and all the magic it brings to our lives?

Written by

Jay Kingman

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