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Growth

business

The Road to Success: Why Knowing Your Target Customer is Key

Jay Kingman, February 9 2023

Starting a business is no easy feat. It takes a lot of time, effort, and money to get it off the ground and running. But, unfortunately, many businesses still fail despite all the hard work that goes into creating them. Why is this the case? One major reason is that a lot of businesses don't know who their target customer

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design

What is brand strategy?

Jay Kingman, January 28 2023

So what is a brand strategy? simply put its is a plan that outlines how a company will present itself to the public, including the messaging and visual elements that will be used to communicate its values and mission. A strong brand strategy helps to build trust and loyalty with customers, differentiates a business from its competitors, and can...

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brandawareness

Brand awareness strategies in 2023

Jay Kingman, January 20 2023

Brand awareness is the degree to which a brand is recognised by potential customers. In today's competitive marketplace, creating and maintaining brand awareness is essential for businesses of all sizes. With so many options available to consumers, it's crucial that your brand stands out and is easily

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personalbranding

Should my business have a brand?

Jay Kingman, January 18 2023

When it comes to running a successful business, branding is key. But, you may be wondering, "Should my business have a brand?" The answer is a resounding yes! A brand is much more than just a logo or a name. It is the emotional and functional relationship that a customer has with a company. Having a strong brand can help you stand out in a...

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personalbranding

Why is personal branding important?

Jay Kingman, January 18 2023

But why is personal branding important? In today's digital age, it is more important than ever to have a strong personal brand. With the rise of social media and the internet, it is easy for potential employers, clients, and colleagues to find information about you. A strong personal brand can help you stand out in a crowded job market and make a...

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design

Which strategy best helps a famous brand company?

Jay Kingman, January 17 2023

Brand strategy is a crucial aspect of any business, especially for famous brand companies that have a wide reach and a large customer base. The question of "which strategy best helps a famous brand company" is a complex one, as there are many different approaches that can be taken. However, there are a few key benefits that a strong brand...

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branding

What is the difference between a brand and a logo?

Jay Kingman, January 17 2023

When it comes to business, the terms "brand" and "logo" are often used interchangeably. However, they are two distinct concepts with different roles in the marketing and branding process. So, what is the difference between a brand and a logo? A brand is the overall image and reputation of a company or product. It encompasses everything from the...

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trust

How to build brand trust

Jay Kingman, July 16 2022

Looking to see how to build brand trust in a successful business. Trust is the foundation upon which a brand's reputation is built, and it is essential for creating long-term relationships with customers. However, building trust with a brand is not always easy, and it is even easier to lose it. In this blog post, we will discuss some strategies...

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design

Why should a business want a rebrand, and who is it good for? Well everyone actually!

Jay Kingman, July 16 2022

I always get excited when I see a rebrand being implemented, especially when it’s one of the big brands and why should a business want a rebrand anyway? I’ve driven past this same Burger King everyday for the past 13 years. During this time you could easily say it’s become stale, tired, out dated and even disconnected with it target audience, the...

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