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Today we're going to talk about the core identity of a brand. Exciting, right? I know you're on the edge of your seats already. So, what exactly is a core identity? Simply put, it's the heart and soul of a brand - the values, personality, and beliefs that define who the brand is and what it stands for. It's what makes a brand unique and...
Read MoreStarting a business is no easy feat. It takes a lot of time, effort, and money to get it off the ground and running. But, unfortunately, many businesses still fail despite all the hard work that goes into creating them. Why is this the case? One major reason is that a lot of businesses don't know who their target customer
Read MoreAre you looking to take your business to the next level on LinkedIn? Them look no further! This guide will show you how to brand your LinkedIn business page and make your company shine like a pro. So buckle up and let's get started! 1. Get Your Company Logo and Cover Photo on Point Your company logo and cover photo are the first things people see...
Read MoreAniko Branding is a leading design firm that specialises in creating custom logos, business branding and brand identity design. With years of experience in the field of graphic design, Aniko has a proven track record of delivering high-quality branding solutions that help businesses stand out from the crowd. Whether you are looking for a...
Read MoreSo what is a brand strategy? simply put its is a plan that outlines how a company will present itself to the public, including the messaging and visual elements that will be used to communicate its values and mission. A strong brand strategy helps to build trust and loyalty with customers, differentiates a business from its competitors, and can...
Read MoreBrand building is an essential aspect of any business, large or small. The phrase "how does branding work" is one that is often heard in the business world, and for good reason. A strong brand can make all the difference when it comes to standing out in a crowded marketplace and building a loyal customer base. In this blog post, we will explore...
Read MoreWhen it comes to creating brand awareness, companies invest heavily in advertising and marketing campaigns to make sure that their brand is at the forefront of our minds. This can make it easier for us to consider a brand when we're ready to make a purchase, especially if we're not sure what exactly we're looking
Read MoreBrand awareness is the degree to which a brand is recognised by potential customers. In today's competitive marketplace, creating and maintaining brand awareness is essential for businesses of all sizes. With so many options available to consumers, it's crucial that your brand stands out and is easily
Read MoreWhen it comes to running a successful business, branding is key. But, you may be wondering, "Should my business have a brand?" The answer is a resounding yes! A brand is much more than just a logo or a name. It is the emotional and functional relationship that a customer has with a company. Having a strong brand can help you stand out in a...
Read MoreBut why is personal branding important? In today's digital age, it is more important than ever to have a strong personal brand. With the rise of social media and the internet, it is easy for potential employers, clients, and colleagues to find information about you. A strong personal brand can help you stand out in a crowded job market and make a...
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