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Business

business

What is an example of core identity of a brand?

Jay Kingman, February 18 2023

Today we're going to talk about the core identity of a brand. Exciting, right? I know you're on the edge of your seats already. So, what exactly is a core identity? Simply put, it's the heart and soul of a brand - the values, personality, and beliefs that define who the brand is and what it stands for. It's what makes a brand unique and...

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business

The Road to Success: Why Knowing Your Target Customer is Key

Jay Kingman, February 9 2023

Starting a business is no easy feat. It takes a lot of time, effort, and money to get it off the ground and running. But, unfortunately, many businesses still fail despite all the hard work that goes into creating them. Why is this the case? One major reason is that a lot of businesses don't know who their target customer

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design

The Key to a Strong Corporate Identity

Jay Kingman, February 6 2023

Aniko Branding is a leading design firm that specialises in creating custom logos, business branding and brand identity design. With years of experience in the field of graphic design, Aniko has a proven track record of delivering high-quality branding solutions that help businesses stand out from the crowd. Whether you are looking for a...

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design

What is brand strategy?

Jay Kingman, January 28 2023

So what is a brand strategy? simply put its is a plan that outlines how a company will present itself to the public, including the messaging and visual elements that will be used to communicate its values and mission. A strong brand strategy helps to build trust and loyalty with customers, differentiates a business from its competitors, and can...

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business

How does branding work?

Jay Kingman, January 27 2023

Brand building is an essential aspect of any business, large or small. The phrase "how does branding work" is one that is often heard in the business world, and for good reason. A strong brand can make all the difference when it comes to standing out in a crowded marketplace and building a loyal customer base. In this blog post, we will explore...

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brandawareness

Brand awareness strategies in 2023

Jay Kingman, January 20 2023

Brand awareness is the degree to which a brand is recognised by potential customers. In today's competitive marketplace, creating and maintaining brand awareness is essential for businesses of all sizes. With so many options available to consumers, it's crucial that your brand stands out and is easily

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personalbranding

Should my business have a brand?

Jay Kingman, January 18 2023

When it comes to running a successful business, branding is key. But, you may be wondering, "Should my business have a brand?" The answer is a resounding yes! A brand is much more than just a logo or a name. It is the emotional and functional relationship that a customer has with a company. Having a strong brand can help you stand out in a...

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personalbranding

Why is personal branding important?

Jay Kingman, January 18 2023

But why is personal branding important? In today's digital age, it is more important than ever to have a strong personal brand. With the rise of social media and the internet, it is easy for potential employers, clients, and colleagues to find information about you. A strong personal brand can help you stand out in a crowded job market and make a...

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design

Which strategy best helps a famous brand company?

Jay Kingman, January 17 2023

Brand strategy is a crucial aspect of any business, especially for famous brand companies that have a wide reach and a large customer base. The question of "which strategy best helps a famous brand company" is a complex one, as there are many different approaches that can be taken. However, there are a few key benefits that a strong brand...

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branding

What is the difference between a brand and a logo?

Jay Kingman, January 17 2023

When it comes to business, the terms "brand" and "logo" are often used interchangeably. However, they are two distinct concepts with different roles in the marketing and branding process. So, what is the difference between a brand and a logo? A brand is the overall image and reputation of a company or product. It encompasses everything from the...

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